NEW YORK, January 29, 2021 — Greater Than One blasted into 2021 with its new “Better. Believe It.” branding and philosophy for the future model of healthcare marketing. Focused on data, content, and media, GTO seeks to close the loop and level up healthcare brand experiences across all audiences.
“It’s been said that digital has become so efficient that it’s boring,” stated Chief Creative Officer Mike Hartman. “The notion of the right message at the right time in the right place has resulted in even more noise. Constant inundation. With a lack of cleverness or memorability. Creativity has become compromised, and brands are not able to fully deliver on human, relationship-building experiences. Our model is not only smarter but exponentially streamlines the process.”
This new branding aims to aggressively propel the company into the next decade. Not just by challenging the status quo, but by bringing something better to the table: to purposefully, personally, consistently, and efficiently build and distribute brands.
The agency’s new campaign also elaborates on the benefits of having a global footprint while still maintaining independence. Founder and Chief Executive Officer Elizabeth Apelles noted that “our independence is an incredibly powerful factor and being a privately held agency network gives us a competitive advantage — we are free to do things the right way. It was time that our website and branding reflect the results-driven work that we produce every day. ‘Better. Believe it.’ speaks to the moment but also where we are headed.”
Says Hartman, “There is no other independent agency that has 20 years of digital healthcare experience and now brings together data, content, and media to create and distribute better brands. If you could combine only the essential ingredients and build an agency from scratch today to create the most graceful and powerful machine, GTO would be it.”