NEW YORK, September 19, 2019— PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named Jamie Castle, President, OBAGI as the 2019 Trailblazer Imagination Award winner.
Since 2009, the PM360 Trailblazer Awards have recognized outstanding achievement and innovation in healthcare marketing. Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts. The Imagination Award is a new addition to the Trailblazer Awards. The award, sponsored by Greater Than One, is given to an industry leader who has demonstrated the courage to stand apart from the conventional industry norms; imagined and then manifested a radical idea requiring others in the industry to evolve or be left behind; and set a new standard for the use of strategy, creativity, or technology within healthcare.
“Jamie imagined a new future for OBAGI when its former parent company was thinking about selling it,” says Anna Stashower, CEO and Publisher of PM360. “She assisted in divesting the company and helped it to thrive on its own by refocusing the company on new product development, increasing female leadership to nearly 80%, and pushing for more diversity and inclusion through things like the Obagi SKINCLUSION initiative.”
In total, 51 winners were honored during a special, reception at Gotham Hall on September 19th, 2019, and will be featured in the October issue of PM360.
About Greater Than One
Medical Marketing & Media (MM&M) Hot Shop nominee, Greater Than One is a leading independent global health and wellness agency with offices in New York, San Francisco, and Madrid. Greater Than One transforms what’s possible for clients and their customers by creating the most imaginative solutions and customer experiences in health and wellness. Core services at Greater Than One include brand agency of record, media agency of record, digital agency of record partnerships, enterprise solutions, and strategy and advisory services.